Having not always used Mood Boards, I trialed it recently when starting the White Powder project. After this experience, adding mood boards to the Certo logo design process made total sense.
Through our design experiences we have learned that phrases such as ‘modern’ and ‘clean’ mean different things to different clients. We all have different perceptions after all.
Words can cause misunderstandings when talking about visual projects and a mood board helped to overcome this. It proved to be a great tool for helping clients comprehend the concepts we have envisioned and talked about.