Why use a Mood Board when designing a Brand Identity?

A Mood Board certainly helps to visualise an overall brand identity, In addition to this, it helps to select a colour palette too. A Mood Board will incorporate a variety of colours, and by carefully selecting a few of these it ensures the final colour palette matches the overall aesthetic of the brand. Plus, this can be applied to other elements too, such as fonts and patterns. All elements can be utilised, it provides a great starting point for any branding project.